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The full name format is the family name followed by the given name.The time format is either a 24-hour clock or a 12-hour clock with 上午 (AM) or 下午(PM).
The address format follows the template country – province – city – street name. Contrary to most languages, Chinese verbs do not change according to person, tense, or singular/plural. It is now also written in a horizontal, linear fashion from left to right and top to bottom, like in English. Chinese is traditionally written in a vertical, columnar fashion from top to bottom and right to left. Chinese uses a logographic writing system (marked by a letter, symbol, or sign to represent a whole word). For example, in the market, instead of using kilograms, they use Jin (1斤 Jin = ½ kg). Chinese people also have their own measurement system. Chinese people use the metric system of measurement: kilogram, meter, etc. The differences between these two addressing levels affect your way of approaching target audiences in this market. For example, 您 (nín) is the formal addressing form for you, sir, or madam, while 你 (nǐ) is the informal one. Chinese people use two levels of addressing – Informal and Formal to address the second person. Texts in Chinese are usually 20-30% shorter than in English. Try to avoid dark palettes (black, brown, grey, etc.) in your apps or websites. Bright colors help increase your sales in China. For example, red is the symbol of wealth, luck, and joy while white is death, and black is destruction, evil, cruelty, and sadness. QR codes are extremely popular in China. Baidu – a tailor-made search engine for Chinese internet users is the dominant search engine in China, not Google. The Great Firewall of China blocks numerous foreign websites which require you to either get a server in mainland China and Hong Kong or partner with local brands. Using the right variety will help you leave a great impression on your target audiences as it shows your understanding and effort into learning the Chinese language and culture. There are two main varieties of the Chinese language – Traditional Chinese (used in Hong Kong or Taiwan) and Simplified Chinese (used in Mainland China, Singapore, and Malaysia). Among those dialects, Mandarin is the most popular, spoken by 71.5% of the population. 
The Chinese language is classified into 10 dialect groups, each of which has its own variations.Chinese joins English, Arabic, French, Russian, and Spanish as one of the six official UN languages.Dating back over 3,000 years, written Chinese is the oldest system of writing in use as a living language with more than 20,000 distinct characters.This creates a high demand for English-to-Chinese translation. The number of foreign companies entering this market has been constantly increasing.
With nearly 1.4 billion native speakers, combined with its booming economy, China is one of the most potential markets in the world. When localizing into the Chinese market, you should pay attention to the following useful tips for a successful Chinese localization project: We are an active member of various global localization associations
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